As gas costs increase, some studies are showing that consumers are very much brand sensitive. But to which brand? Around the corner from my place, is a Quick Trip Gas Station that offers in my opinion, the best regular unleaded gas price in the area. But, each time I drive to see a client or a friend, I am reminded how crazy the gas prices are in America’s cities, coast to coast. As we are all waiting for the gas prices to even out, but when? The papers say, the oil companies have a sense of humor. There are making an all time record increase in their profits. While we, the consumers are paying though the nose to purchase gas for our vehicles.
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